
Hakan Doğu
Oct 14, 20251 min read
The Price of Electrification in the Automotive Industry: Only the Resilient Survive
It’s not new for once-beloved automotive brands to fall into trouble due to poor strategic decisions.A striking example is the group of brands now under Stellantis — many of which were once independent manufacturers that had to merge under one company after facing financial difficulties. The shift to electrification brought a new set of challenges to the industry.Manufacturers invested heavily in an evolving, not yet mature technology. However, vehicles became outdated within












