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Hakan Doğu
Car Guy/Automotive & Mobility Strategist/Expert


Electric Vehicle Sales Forecasts: A New Reality Emerges
The chart below reveals a new reality: Electric vehicle (EV) sales forecasts remain unchanged across the U.S., Europe, and China. This is particularly surprising for China, but it also shows that common speculations in the U.S. and Europe — such as “oil lobby pressure” or “fear of Chinese dominance” — may not fully explain the current market trends. So, what could be the reasons behind this slowdown? a) Has the electric vehicle craze come to an end? b) Is the oil lobby behind

Hakan Doğu
Oct 231 min read


The Return of Physical Buttons in Cars
Volkswagen Design Chief Andreas Mint made a striking statement last March, saying: “We can’t make this mistake again. This is not a...

Hakan Doğu
Oct 11 min read


Winter Has Come for Stellantis: Production Cuts and Overcapacity in Europe
French financial newspaper Les Echos has published a striking analysis on Stellantis, the global automotive group formed by the merger...

Hakan Doğu
Sep 262 min read


Notes from the Fair: IAA MOBILITY 2025
Although the event is called “Mobility,” the fair actually reflects a broad ecosystem where cars, traditional suppliers, major software...

Hakan Doğu
Sep 111 min read


A New Trend in the Automotive Industry: Performance Upgrades with PaaS (Power as a Service)
PaaS (Power as a Service) is a system introduced by Tesla in 2019, attracting significant attention in the automotive industry. This...

Hakan Doğu
Aug 211 min read
Audi Launches in China with a New Logo: Why the “AUDI” Badge Without Rings?
Audi has launched a new model in China without its classic four-ring logo, instead featuring the “AUDI” badge. 📌 Why did they do this?...

Hakan Doğu
Aug 201 min read


The Chinese have reached Europe by paying the tax – What will Tesla do?
The Chinese have reached Europe by paying the required taxes. If Tesla does nothing, its declining sales in Europe will fall even...

Hakan Doğu
Aug 201 min read


NVIDIA Is Stirring Up the Automotive World
Who would have thought that a chip manufacturer could become one of the most important players in the automotive industry? Yet NVIDIA has...

Hakan Doğu
Aug 191 min read
Striking Data from the U.S. Used Car Market
Over the past year, an interesting trend has emerged in the U.S. used car market. While overall used car prices increased by 1.22%, Tesla...

Hakan Doğu
Aug 151 min read
Dreams and Reality: Searching for Balance in the EV Market
This year, Honda reported a $728 million loss from electric vehicle (EV) production. With EV incentives and carbon penalties being rolled...

Hakan Doğu
Aug 151 min read


Tesla’s FSD Usage Remains Limited: Robotaxi Plans Under Question
Reports indicate that Tesla owners’ use of the Full Self-Driving (FSD) feature in the United States is quite limited. According to brief...

Hakan Doğu
Aug 121 min read


BMW to Overtake Model Y in Range: The iX3 Challenges Tesla
BMW has made a bold move in the world of electric vehicles, announcing that its upcoming iX3 model will surpass the Tesla Model Y in...

Hakan Doğu
Aug 52 min read
A Challenging Period for Stellantis and its Reflections on Tofaş
Stellantis's financial results for the first six months of 2025 were, as expected, negative. The company's sales dropped from €85 billion...

Hakan Doğu
Aug 12 min read
A "Car-Guy's" Perspective: The Secret of Toyota and the Japanese Automotive Industry
From the eyes of a car enthusiast, Toyota's place in the industry and the Japanese automotive sector are shaped by unique dynamics. As a...

Hakan Doğu
Aug 11 min read
EV Production Costs Approaching Parity: A Critical Crossroads for Turkey
Just two years ago, the production cost of Electric Vehicles (EVs) was 40% higher than that of Internal Combustion Engine (ICE) vehicles....

Hakan Doğu
Jul 242 min read
Rare Earth Crisis: China's Export Curbs Hit European Automotive Industry
Due to a shortage of rare earth elements, many automotive supplier factories in Europe have halted production. China's export...

Hakan Doğu
Jul 241 min read
Why Do PHEVs and EREVs Exist?
The existence of PHEV (Plug-in Hybrid Electric Vehicle) and EREV (Extended Range Electric Vehicle) stems from the fear, “what if I can’t...

Hakan Doğu
Jul 241 min read
The Ironic Failure Behind the EU’s Zero-Carbon Strategy
Here’s the tragicomic part: Yes, global warming is real, and yes, we must reduce carbon emissions. Producing more sustainable energy?...

Hakan Doğu
Jul 232 min read
Software Defined Vehicle (SDV): A New Era in Automotive
The concept of Software Defined Vehicles (SDV) started with Tesla, followed by rapid development from Chinese brands. Today, Daimler...

Hakan Doğu
Jul 231 min read
Local Production in Turkey and Sudden Regulatory Shifts
Turkey's domestic production and industrial infrastructure have been built according to the current system. Changing this system abruptly...

Hakan Doğu
Jul 231 min read
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