Notes from the Fair: IAA MOBILITY 2025

Although the event is called “Mobility,” the fair actually reflects a broad ecosystem where cars, traditional suppliers, major software companies, and numerous small companies and startups from various countries come together.

This year, there weren’t many surprising innovations, but the industry’s trend toward SDV (Software Defined Vehicle) and ECAV (Electric Connected Autonomous Vehicle) was clearly visible.

The standout models at the fair included the BMW iX3, Mercedes GLC, and VW ID.Cross. Additionally, while some attendees were initially skeptical, the new Clio was expected to leave a different impression once seen in person at the fair.

One of the most enjoyable aspects of the event was that the vehicles were displayed in public areas across the city, allowing visitors to experience the fair’s atmosphere not only in enclosed exhibition halls but also at various city locations.

The fair also saw a notable presence of Turkish journalists and content creators, driven by the launches of Togg, Hyundai, and the new Clio. Meeting many familiar faces highlighted the social aspect of the event.