Dreams and Reality: Searching for Balance in the EV Market

This year, Honda reported a $728 million loss from electric vehicle (EV) production. With EV incentives and carbon penalties being rolled back in the U.S., the company is shifting its focus to hybrid models.

The inability to achieve profitability — with many automakers even incurring losses — is pushing traditional manufacturers to explore alternative strategies.

While hopes for solid-state battery technology remain, the automotive industry is currently hitting the brakes. It is now clear that success in EVs requires more than just building a good car; it demands a full ecosystem.

In China, the highly competitive market continues to stand apart. Despite strong sales volumes, no one seems to be making substantial profits.

All these factors have made the future of electric vehicles increasingly uncertain.