Hakan Doğu
Car Guy/Automotive & Mobility Strategist/Expert

Be Honest When Marketing Technology, Lives Are at Stake
A shocking lawsuit over Tesla's Autopilot system: The Benavides and Angulo families held Tesla responsible for a deadly 2019 crash, and...

A Challenging Period for Stellantis and its Reflections on Tofaş
Stellantis's financial results for the first six months of 2025 were, as expected, negative. The company's sales dropped from €85 billion...

A "Car-Guy's" Perspective: The Secret of Toyota and the Japanese Automotive Industry
From the eyes of a car enthusiast, Toyota's place in the industry and the Japanese automotive sector are shaped by unique dynamics. As a...

EV Production Costs Approaching Parity: A Critical Crossroads for Turkey
Just two years ago, the production cost of Electric Vehicles (EVs) was 40% higher than that of Internal Combustion Engine (ICE) vehicles....

Rare Earth Crisis: China's Export Curbs Hit European Automotive Industry
Due to a shortage of rare earth elements, many automotive supplier factories in Europe have halted production. China's export...

Why Do PHEVs and EREVs Exist?
The existence of PHEV (Plug-in Hybrid Electric Vehicle) and EREV (Extended Range Electric Vehicle) stems from the fear, “what if I can’t...

The Ironic Failure Behind the EU’s Zero-Carbon Strategy
Here’s the tragicomic part: Yes, global warming is real, and yes, we must reduce carbon emissions. Producing more sustainable energy?...

Software Defined Vehicle (SDV): A New Era in Automotive
The concept of Software Defined Vehicles (SDV) started with Tesla, followed by rapid development from Chinese brands. Today, Daimler...

Local Production in Turkey and Sudden Regulatory Shifts
Turkey's domestic production and industrial infrastructure have been built according to the current system. Changing this system abruptly...

Challenges in Automotive Accessibility and Industrial Impact
In a country where more than 25% of the vehicle fleet is over 20 years old, this proposal—which would complicate access to cars—stands as...

Kei Cars: A Compact Solution for Urban Mobility
Kei cars are vehicles used in Japan’s cities that stand out for their compact dimensions. These cars are limited to a maximum length of...

Potential Brake Issues in the New Tesla Juniper
⚠️ A critical note for current or future Tesla Juniper owners. One striking point here: although this fully connected vehicle is...

Fiat 500 and Renault 5: Iconic City Cars and Their Electric Versions
The Fiat 500 is an iconic car developed years ago under the leadership of Luca de Meo, who was then at Fiat and later became CEO of...

BMW, Mercedes, and Stellantis Begin Testing Solid-State Battery Technology
Solid-state battery technology, considered a major leap forward in electric vehicle innovation, is now under the spotlight of major...

Journey to Mars and Elon Musk’s Strategy
Elon Musk stands out as an entrepreneur who views money as a tool and uses these resources to achieve his goals. His biggest objective is...

Tesla Begins LFP Battery Production: Was China’s Strategy the Right Move?
In the early stages of battery technology, NMC (Nickel-Manganese-Cobalt) chemistry was the dominant choice. However, China made a sudden...



