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Hakan Doğu
Car Guy/Automotive & Mobility Strategist/Expert
The ECAV Revolution: How Power Is Shifting in the Automotive Industry
The massive transformation taking place in the automotive world today has a name: ECAV (Electric-Connected-Autonomous Vehicle). It represents the new era of Electrification (including hybrids), Connectivity, and Autonomous Vehicles. Tesla entered the market by taking a different path and developed FSD (Full Self-Driving), which has now reached the most advanced level of Supervised Autonomy. On the other side, Waymo (Google) is pursuing a distinct approach, relying more heavil

Hakan Doğu
Nov 51 min read
The Autonomous Race Begins: Tesla, Waymo and Chinese Automakers Shape the New Era
This year, Tesla plans to produce between 5,000 and 12,000 Optimus robots, aiming to increase production to 50,000 units next year. The company also intends to launch its autonomous taxi service in the coming year. If that happens, Tesla will position itself as one of the leading players in “robot technology.” Tesla’s FSD (Full Self-Driving) system is currently considered the most advanced application of driver-supervised autonomous driving on the market. Meanwhile, NVIDIA is

Hakan Doğu
Nov 51 min read
The Price of Electrification in the Automotive Industry: Only the Resilient Survive
It’s not new for once-beloved automotive brands to fall into trouble due to poor strategic decisions.A striking example is the group of brands now under Stellantis — many of which were once independent manufacturers that had to merge under one company after facing financial difficulties. The shift to electrification brought a new set of challenges to the industry.Manufacturers invested heavily in an evolving, not yet mature technology. However, vehicles became outdated within

Hakan Doğu
Oct 141 min read


Unexpected News from EV Giant BYD: Profits Fall for the First Time in Three Years
Following Tesla's recent quarterly sales struggles, concerning news has also emerged from another of the industry's shining stars and...

Hakan Doğu
Sep 31 min read


A New Trend in the Automotive Industry: Performance Upgrades with PaaS (Power as a Service)
PaaS (Power as a Service) is a system introduced by Tesla in 2019, attracting significant attention in the automotive industry. This...

Hakan Doğu
Aug 211 min read


Tesla’s FSD Usage Remains Limited: Robotaxi Plans Under Question
Reports indicate that Tesla owners’ use of the Full Self-Driving (FSD) feature in the United States is quite limited. According to brief...

Hakan Doğu
Aug 121 min read
Software Defined Vehicle (SDV): A New Era in Automotive
The concept of Software Defined Vehicles (SDV) started with Tesla, followed by rapid development from Chinese brands. Today, Daimler...

Hakan Doğu
Jul 231 min read
Journey to Mars and Elon Musk’s Strategy
Elon Musk stands out as an entrepreneur who views money as a tool and uses these resources to achieve his goals. His biggest objective is...

Hakan Doğu
Jul 211 min read


Ferrari Returns to Physical Buttons
Ferrari has admitted that using haptic controls was a mistake and is bringing back physical buttons across its entire model lineup. The...

Hakan Doğu
Jul 211 min read
Record Growth in the Electric Vehicle Market
A 27% market share was not a figure anyone had predicted. This record was achieved through a combination of factors: attractive prices...

Hakan Doğu
Jul 211 min read
A Shift in Sustainability Policies in the United States
Due to global warming, sustainability had received strong support as part of worldwide preventive measures. However, the Trump...

Hakan Doğu
Jul 181 min read
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