top of page
Hakan Doğu
Car Guy/Automotive & Mobility Strategist/Expert
The Price of Electrification in the Automotive Industry: Only the Resilient Survive
It’s not new for once-beloved automotive brands to fall into trouble due to poor strategic decisions.A striking example is the group of brands now under Stellantis — many of which were once independent manufacturers that had to merge under one company after facing financial difficulties. The shift to electrification brought a new set of challenges to the industry.Manufacturers invested heavily in an evolving, not yet mature technology. However, vehicles became outdated within

Hakan Doğu
Oct 141 min read
A Challenging Period for Stellantis and its Reflections on Tofaş
Stellantis's financial results for the first six months of 2025 were, as expected, negative. The company's sales dropped from €85 billion...

Hakan Doğu
Aug 12 min read
A "Car-Guy's" Perspective: The Secret of Toyota and the Japanese Automotive Industry
From the eyes of a car enthusiast, Toyota's place in the industry and the Japanese automotive sector are shaped by unique dynamics. As a...

Hakan Doğu
Aug 11 min read
bottom of page